Bumble, Apple, and the art of the advertising apology

When Bumble issued a lengthy apology for a series of anti-celibacy billboards last week, it joined a long and storied list of brands forced to apologize for an advertising misstep.  The emergence of the brand ad apology coincided with the rise of social media. Brands and marketers hailed this new era as a major shift from one-way communication with consumers to an ongoing two-way conversation. Unfortunately for some brands, that meant they heard about their missteps faster and louder...